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D & E PRINTING CO., INC. PRESENTS
SEP
5
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Eric Mizell
The Way I See It
 

Buried Treasure

An old man buried a large amount of gold in a secret spot in his garden. Every day he went to the spot, dug up his treasure, and counted every piece to make sure it was all still there. One day a thief was passing by and noticed the old man secretly burying something in his garden. He waited until nightfall and quietly dug up the treasure and left with it.

The next day when the man discovered his loss, he was overcome with grief and despair. He cried and screamed until his neighbor came over to check on him and asked what had happened. “My gold! My gold!” cried the old man wildly. “Someone has robbed me!”

“Your gold was buried in your garden? Why didn’t you keep it in the house where you could easily access it when you wanted to buy things?”

“Buy things?!” the old man asked in disbelief. “Why, I would never buy things with the gold. I couldn’t think of spending any of it.” The stranger picked up a few large rocks and threw it into the hole. “If that is the case,” he said, “cover up those stones. They are worth just as much to you as the treasure you lost!”

Here’s the way I see it: Sometimes the things you own end up owning you. A possession is worth no more than the use we make of it.

If you’d like help with your printing projects so you can focus on the more important things in life, we’re here to help!

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Idea of the Week
Printing Considerations for Envelopes
CREATE THE BEST COVER-UP

An envelope can be so much more than simply a covering of some sort for your correspondence. The right envelope can instantly convey a wealth of ideas before its intended recipient even opens it up. The next time you're working on choosing the right envelope for your marketing, keep the following considerations in mind.

Two envelopes on wood background

Envelopes: The Making of...

Knowing what type of envelope will best fit your needs starts with an understanding of how they're made. Envelopes start as flat paper and go through the envelope conversion process to become an envelope. The flat paper is cut to the right shape, an adhesive is applied to the envelope flap, and the paper is folded and glued to take the final form of the envelope. Printing the envelope after the envelope conversion process is an economical way to purchase envelopes, but limits the design options for the envelopes. Printing the envelope before the conversion process allows for the greatest amount of creativity.

Girl holding envelope

Make Your Envelopes Stand Out

Printing envelopes before the conversion process offers a fantastic way to grab your customers' attention. Try adding some special effects to your envelopes like printing envelopes emblazoned with graphics on the outside, print on the inside of the envelope, or even simply print your envelopes in four-color. Little additions like these can make a huge impact.

Solutions for Differing Budgets

As with any order, it's important to weigh where the cost breaks are and what techniques are more cost effective than others. Large runs of 5,000 or more envelopes could lend themselves to customizing envelopes with engraving, printing and embossing. Even though this process is both more expensive and time-consuming, its costs could fall enough so that the project falls within your budget and you'd get the benefit of an impactful first impression. For smaller runs, the benefit versus cost of customization would need to weighed, since smaller runs of customized envelopes would not be as cost effective.

Yellow and pink illustration of envelope text placement

When Designing Envelopes, Keep Postal Regulations in Mind

Nothing would be worse than a beautiful envelope that the post office won't mail! You'll need to limit the use of both the return address information and any graphics to the envelope's upper left corner in order to meet the regulations of the post office. Also, the envelope's face needs to be left blank. This allows the post office to include any necessary information and provides a place to add the recipient's address. Be sure to double check the mailing regulations or ask before ordering your envelopes.

If printing envelopes after the conversion process, one thing to keep in mind is that when designing your envelopes a clear area of 3/8-inch at the top of a pre-made envelope should be built in to provide the space needed to pull the envelope through the press when it's being printed.

Knowing these considerations prior to making a decision can help you choose the envelope design that best meets your needs and your budget.

See more great ideas like this!
Click here to visit the D & E Printing Co., Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Emotional Intelligence
EMOTIONAL INTELLIGENCE IS CRUCIAL FOR PROVIDING OUTSTANDING CUSTOMER SERVICE

Emotional intelligence (the way your emotions affect your thinking and behavior) is crucial for providing outstanding customer service. Research shows that customer satisfaction and repeat business is based on an emotional connection with the salesperson. Therefore, customers who like their salesperson are at least 12 times more likely to purchase again.

Here are a few tips to boost sales by improving your emotional intelligence:

  • Become more self-aware of your own emotions. Think about how your emotions have affected the way you react in various situations.

  • Take responsibility for your feelings and behavior. When criticized or challenged, rather than taking offense, ask yourself, “What can I learn from this situation?” Likewise, if you hurt someone’s feelings, offer a sincere apology.

  • Practice responding rather than reacting. Reacting typically involves an emotional behavior, whereas, responding involves deciding how you want to behave.

  • Create a technology-free zone. Avoid distractions from constantly checking your text messages, emails, and voicemails, and give customers your full, devoted attention.

  • Take a moment to pause and allow yourself to think before speaking or acting. This can help you manage your emotions and help you be more thoughtful and less emotional when responding to a situation.

  • Enhance trust and rapport by increasing your empathy. Practice understanding why someone feels or behaves in a certain way and communicate that understanding to them.

  • Schedule some downtime to make to-do lists and reflect on your daily actions (or inactions).

  • Be thankful. Take time to acknowledge things that are going well and focus on a positive attitude.

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Uncommon Product
Customer Care Card
A VERY HELPFUL AND THOUGHTFUL ADDITION TO ANY PURCHASE

Customer care cards are a very helpful and thoughtful addition to any purchase. Care cards can not only thank customers for their purchase, but they can also include convenient information on your return/exchange policy, your contact information, warranty information, signup information for exclusive discounts and promotions, re-ordering instructions, and much more.

Customer care cards can be designed in any format, ranging from a simple, flat one-sided card to a folded card, or even an elaborate die-cut or foil-embossed card.

As a creative alternative to a card insert, customer care statements could also be created as a sticker to affix directly on your packaging to ensure it gets noticed. Order yours today!

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Tech Tip
Back Up Your Social Media Accounts
EASY BACKUP ACROSS MULTIPLE SOCIAL MEDIA PLATFORMS

Many of us spend countless hours posting on social media, either for professional or personal use. What would happen if one of your social media accounts suddenly disappeared – along with all your pictures and memories? Here are two examples of helpful tools to consider for easy backup across multiple social media platforms:

  • Frostbox is an easy, automated daily backup service for social media and more, and offers a protected and encrypted archive of all your photos, contacts, Gmails, and much more, with pricing starting at $6.99/month.

  • Digi.me automatically backs up and syncs your posts from Instagram, Facebook, Twitter and several other social media networks to your own secure library on your local drive. You choose which sources to add to your digi.me library, such as social networks, finance or health, and digi.me requests the data from them.

If you need help creating print documents to supplement your social media campaigns, give us a call today. And remember, other printers may be nearby, but nobody comes close.

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Fun@Work
Take 5 Minutes for Fun@Work featuring

An adroit mixture of everyday settings and extraordinary events.

And Here's More Fun@Work!

A selection of articles from the popular consumer guide.

A whimsical, slice-of-life view into life's fool-hardy moments.

A wry look at the absurdities of everyday life.

An irreverent look inside the world of business and finance.

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D & E Printing Co., Inc. 2 East Main Street, Brownsburg, IN 46112 317-852-9048